Daily Mail Branded TikToks

On the marketing team at Daily Mail, I helped to conceive and execute branded content videos for clients, leveraging the reach and voice of the Daily Mail brand to promote products across social media, and on the Daily Mail site

DAILYMAIL X BLUE STRIPES CACAO

Cacoa On The Street

Blue Stripes Cacao wanted to get new customers excited about their many cacao based products. They wanted to emphasize the health benefits of the fruit, and convert consumers who might not be aware of their products of even of the cacao fruit itself. Leveraging the already popular “Man on the Street” format we took a cacao out with our host too see what the buzz would be like.

DAILYMAIL X CBS

Gordon Or Lisa?

For the upcoming season of Gordon Ramseys Food Stars on Fox, we came to Fox with the idea of interviewing people on the street about who their favorite entrepreneur influencer and who they believed would win the upcoming competition. We drew up a script with key points and edited our favorite answers down to Fox’s liking.