DailyMail’s “Off The Record” Event
The spectacular night at the Arlo Williamsburg that had the ad world abuzz. This star studded event was held during Advertising Week 2024, and featured an incredible performance from Common. We positioned it as ‘reintroduction’ to the brand, and debuted a bold new direction in commercial design that embraced the brand for what it is and built a design system for all marketing materials.
My Role:
Art Direction
Motion Graphics
With The Team
Dave Rodriguez: Creative Director
Simoné Cutri: Senior Designer
Rob Rodriguez: Designer
Lakeisha Sharonina: Designer
Ron Elliot: Video Editing
Sizzle Reel Video
Video premiered during the event. To capture the excitement of the evening a short sizzle reel of commercial stats, products, and notable quotes about the brand from celebrities was produced.
DailyMail Branded TikTok
DailyMail x E! True Hollywood Stories Youtube
Daily Mail USA Brand Style Guide
The New York Public Library Wayfinding