Branded Content
As part of the marketing team at Daily Mail, I helped to conceive and execute branded content videos for clients, leveraging the reach and voice of the Daily Mail brand to promote products across social media, and on the Daily Mail site
DAILYMAIL X BLUE STRIPES CACAO
Cacoa On The Street
Blue Stripes Cacao wanted to get new customers excited about their many cacao based products. They wanted to emphasize the health benefits of the fruit, and convert consumers who might not be aware of their products of even of the cacao fruit itself. Leveraging the already popular “Man on the Street” format we took a cacao out with our host too see what the buzz would be like.
DAILYMAIL X CBS
Gordon Or Lisa?
For the upcoming season of Gordon Ramseys Food Stars on Fox, we came to Fox with the idea of interviewing people on the street about who their favorite entrepreneur influencer and who they believed would win the upcoming competition. We drew up a script with key points and edited our favorite answers down to Fox’s liking.
DAILYMAIL X CBS
CBS Tell Me a Story Expainer
For CBS, I helped craft a narrative around the second season trailer of Tell Me A Story weaving in behind the scenes facts into a compelling narrative about the show.
DAILYMAIL X E!
E! True Hollywood Stories
Daily Mail teamed up with E! to create exclusive branded content centered around the 2019 season/reboot of E! True Hollywood Stories. We interviewed reporters and editors who wrote about events covered in the E! series as they happened, and provided insights and color to the stories as only they could. I was involved with ideating the concept, storyboarding, shooting, editing, and creating graphics for all five videos.