DailyMail’s “Off The Record” Event

The spectacular night at the Arlo Williamsburg  that had the ad world abuzz. This star studded event was held during Advertising Week 2024, and featured an incredible performance from Common. We positioned it as ‘reintroduction’ to the brand, and debuted a bold new direction in commercial design that embraced the brand for what it is and built a design system for all marketing materials.

Sizzle Real

To capture the excitement of the evening a short sizzle reel of commercial stats, products, and notable quotes about the brand from celebrities was produced. This was played during the event.